Building Identity with Care: Welcoming Ample Medical
Dr. Kingsley Ogbonna with Alexander J. Brodie outside the reception of Ample Medical.
Ballarat region’s newest medical clinic begins its exciting journey with On-Screen Consulting in a dynamic identity partnership.
On‑Screen Consulting is proud to announce its partnership with Ample Medical - a collaboration built on shared purpose, thoughtful design and the excitement of bringing a brand-new clinic’s identity to life.
The Story Behind the Partnership
From the very first conversation Dr. Kingsley Ogbonna, it was clear that through Ample Medical he wasn’t just opening a clinic - he was building a presence. A place grounded in care, accessibility and community. To support that vision, On-Screen Consulting set out to craft an identity that felt modern, warm and unmistakably theirs.
Every strong identity begins with a foundation and for Ample Medical, that foundation came from a preexisting logo and a set of colours. On-Screen Consulting ran with those basics to define the clinic’s tone, colour language, typography and personality. More importantly, it became the anchor for every creative decision that followed. A style guide at any level isn’t just a static document - it’s the story of a brand told through design.
As the clinic prepared to open its doors, On-Screen Consulting worked closely with Ample Medical to weave that story into a fully realised digital presence. The website became the heart of that effort: a place where patients could learn, connect, and feel welcomed before they ever stepped inside the clinic. Every page, every sentence, and every visual element was shaped to reflect Ample Medical’s values and the people behind it.
On-Screen Consulting worked closely with the people behind Ample Medical - doctors, administrative staff and consultative leads - to ensure every detail of the digital presence was accurate, connected and ready for patients. This meant collaborating directly to implement essential integrations such as website hosting, HotDoc bookings, uploading policies and documentation and shaping clear pathways for patient information.
Beyond structure and content, On-Screen Consulting created original iconography tailored to Ample Medical’s identity, conducted on‑site photography to capture the clinic’s environment and personality and maintains continuous, open communication to make immediate adjustments whenever needed.
But identity doesn’t stop at launch.
With the clinic now open, On-Screen Consulting continues to support Ample Medical through ongoing development, content refinement and social media storytelling. Each update builds on the original style guide, ensuring consistency, clarity and a sense of growth. Every post, every article and every visual carries the same thread - a brand evolving with a purpose to provide top-level healthcare to any person that walks through reception.
This partnership has been a journey of creativity, collaboration and genuine excitement. And with so much ahead - new services, new stories and a growing community - On-Screen Consulting is proud to walk alongside Ample Medical as its identity continues to grow.